Whether you run a startup company or have been in business for awhile, a refresher course in marketing for beginners is helpful for all small businesses. To establish oneself in the market and stay ahead of the competition, having a prominent presence will help you sell your goods and services. To that point, marketing and especially digital marketing plays an important role in growing a company, but purchasing tools and software may be costly. If your marketing budget is limited, there are several free small business marketing tools available to you.

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1.  Canva

Connecting with your customers can be a challenging task. Canva can help you with its visually aesthetic graphic design tools. It is a simple tool that enables you to generate a wide range of visuals for your company. Canva features templates that include everything from social media photos and online banners to advertising brochures, pamphlets, business cards, and presentations. You can find templates for just about every marketing graphic you could ever need! And if they don’t have something in the size you are looking for, you can easily create a custom image. This is easily one of the best free small business marketing tools available.

Canva is free, but also comes with a paid option. This paid option (Canva PRO) enables you to integrate your social network accounts and upload your marketing photos straight from the site, allowing you to get even more marketing value from the platform. The paid version also offers a much larger library of stock graphics, images and templates to choose from. Find more design tools as well as free stock image website links here.

2.  MailChimp

Mailchimp has a free account that allows you to send up to 10,000 emails to 2,000 users. This is excellent for small businesses and start-up companies since most of the capabilities are available with this free account. They also provide pay-as-you-go, less expensive solutions for  lower volume businesses and some extras like automation and integration possibilities. Find more email marketing tools here.

3.  Linkedin

LinkedIn can help you with developing connections, forming partnerships, lead generation and increasing brand recognition, making it a great addition to your digital marketing plan. LinkedIn, as opposed to Facebook, Twitter, and Instagram, is a professional site that works best for companies in business to business (B2B) fields, helping you develop and strengthen business contacts.

Per Sprout Social, companies marketing on LinkedIn earn 277% more leads than those dealing just on Facebook. According to B2B marketers polled, LinkedIn accounts for as much as 80 percent of their social media leads. LinkedIn, when used correctly, is an efficient promotional tool that can propel your company to new heights.

4.  Google Business Profile

Picture this: 70% of your prospective clients research your company online before buying a product or visiting your location. As a result, Platforms Such as Google, Navigation, and Google Business Profile have become very important for small companies.

Be sure you have a free Google business listing that is optimized and includes all your relevant contact info, hours of operation and some photos of your business. This will help your company’s visibility online plus improve your website traffic and your SEO.

5.  Headline Analyzer Coschedule

When people read your blog, view your material on social media, or stumble across your site through search engine results, the first thing they see is your title. Take note that no one will continue to read your content if you create a poor title. No matter how good your content is.

The CoSchedule headline analyzer is a great tool that delivers a thorough analysis and a wealth of information. Of course, you should remember that, although headline analyzers are useful tools, their analysis should not be taken as gospel. So don’t be too concerned about your precise score. What is important is that you obtain a basic notion of how your title relates to others and see if you can implement any ideas.

6.  Insights into Facebook’s Audience

Facebook Audience Insights is a Facebook product that assists companies in performing better on their network. This tool, included within the Meta Business Suite, examines your following’s demographics and usage patterns.

This feature is helpful for small businesses to conduct effective Facebook advertisements. The tool provides insight into how to reach a larger audience by providing a clearer picture of who is viewing and interacting with your advertising and organic posts. Do you use Instagram, Twitter, TikTok, Snapchat, Pinterest or LinkedIn? ALL of them provide similar reporting about your followers and how they are interacting with your posts.

7.  Buffer

Buffer is an excellent social media management application for any small business with little time or resources to devote to social media. You can schedule posts, view interactions and track social media analytics within their platform.

Buffer’s price is divided into two tools: Publish and Analyze, so you only pay for whatever you need. Both packages are divided into various price categories, which might be helpful if you want to pick and choose whatever features you want. You’ll find even more social media marketing tools here.

8.  Ahrefs

Ahrefs is an all-in-one SEO application that includes various functions to increase a website’s efficiency and search engine ranking. This tool is primarily a backlink checker that evaluates your linking profile. It can monitor your keywords, establish your domain score, track referral domains, and analyze your competition—all of which are vital pieces of information that might affect your SEO efforts and future marketing activities.

Ahrefs features a free edition, but it also includes four price levels based on the size and objectives of your organization. The Lite plan, ideal for small businesses, begins at $99 per month, whereas the Enterprise scheme, which is best for big companies, costs $999 per month.

9.  Tailwind

Tailwind, a Pinterest-approved marketing planner, enables you to pre-schedule all of your Pinterest pins. However, apart from the Tailwind-wise schedule, which plans pins to post at ideal times, additional elements might help you improve your Pinterest campaign performance!

It is the ideal solution for small businesses to schedule and automate pins for seamless operation. The platform is incredibly user-friendly, allowing you to share the same pin across numerous boards at the necessary intervals. This cannot be achieved with the Pinterest scheduler since it only allows you to plan the pin to one panel at any given time.

10.  Google Analytics

Last and definitely not least is Google Analytics. It’s a free tool that only requires a Google account and a little bit of knowledge about how your website is built as you will need to copy a small piece of code onto your website. There are plugins to help you with this or you can ask the person who built your website to help you install it.

It’s hard to overstate how important Google Analytics is for a website. You can track an almost unlimited amount of data with regards to the traffic on your website. Want to know who is visiting your site? How long they stay there? What websites or social media they used to find you? What Google searches they used to find you? What pages are getting the most traffic, and which ones are causing people to leave your site? This is just a sample of the info you will get using Google Analytics.

Key Takeaways

To thrive in today’s competitive digital marketing environment, it is helpful to be consistent with your efforts, have social media knowledge and analyze your marketing to be able to make improvements over time.

Whether you’re monitoring off-page backlinks or creating a content marketing plan, these free small business marketing tools can help you concentrate on the critical components of your profession and keep your sanity! As a business owner you wear a lot hats, and marketing is among the most important. Try to stay up to date on the latest digital marketing trends and make use of any free online tools available to save time and increase the efficiency of your business.