Digital Marketing Advice
Looking for digital marketing advice? Browse through the articles below on a variety of digital marketing topics. You’ll find tips on using your social media for business, email marketing campaigns, the importance of a good website and general marketing advice that can benefit any small business owner!

Using Social Media for Business VS Personal
In the digital age, social media has become an integral part of our lives, transforming the way we communicate, share information, and build connections. However, the impact and purpose of social media differs depending on whether we're using...
Optimizing Your Business Facebook Page
Facebook has become an essential platform for businesses to connect with their audience and generate leads. With over 2.7 billion monthly active users, Facebook provides a vast potential customer base for your business. However, to make the most...
The Importance of Online Reviews For Small Businesses
In today's digital age, online reviews have become an essential part of the buying process for consumers. As a result, it is crucial for small businesses to have a strong online presence and to actively seek out and encourage online reviews from...
10 Ways To Use LinkedIn For Business
LinkedIn is a powerful social media platform that is designed specifically for professionals. It is a business-oriented social network that can help you establish connections, showcase your skills, and grow your business. With over 700 million...
7 Reasons Your Business Needs a Good Website
In today's digital age, having a website is essential for any small business. A website serves as a digital storefront, allowing potential customers to discover and learn more about your business, products, and services. Keep reading to learn why...
10 Instagram Marketing Tips For Businesses
Have you considered Instagram marketing for your business? Did you know that 90% of Instagram users follow at least one business? Instagram has become one of the most popular social media platforms for businesses or all types, but particularly...
8 Ways To Use TikTok For Marketing Your Business
TikTok has become one of the most popular social media platforms among young people, with over 1 billion active users worldwide. While the app may seem like it's only for dance challenges and lip-syncing videos, it can actually be a powerful...
Using Google Ads for Small Business Marketing
Small businesses have always struggled to compete with larger corporations when it comes to advertising. However, with the rise of digital marketing, using Google Ads for small businesses marketing allows you to compete on a level playing field. In...
Is Email Marketing Right For My Business?
Many small business owners struggle to find the right marketing methods to fit their particular business. After all, there is no one size fits all approach to marketing. And is especially true for digital marketing. But email marketing can be one...
The Benefits of Social Media Marketing for Small Businesses
Social media marketing has become one of the most powerful tools for small businesses to reach their target audience and establish their brand identity. With the rise of social media platforms like Facebook, Instagram, TikTok and Twitter,...
10 Free Small Business Marketing Tools
Whether you run a startup company or have been in business for awhile, a refresher course in marketing for beginners is helpful for all small businesses. To establish oneself in the market and stay ahead of the competition, having a prominent...
How Much Does Small Business Marketing Cost?
A lot goes into running a business, and one of the most important steps is marketing and specifically your small business marketing cost. Establishing a plan is one thing, but the hard part comes down to allocating a sensible budget. Determining...
Basic Marketing 101: Small Business Marketing
When you think of a local business, whether it is one you love or not, you are likely thinking about their small business marketing efforts. Marketing and advertising have been around for as long as businesses have been a thing, and it is...
Local Small Business Marketing Ideas
Local Small Business Marketing can be tricky. You often find yourself competing with large national companies. Whether initiating a new business or upscaling an established one, having a solid footprint for your trademark is crucial. Your sales,...