Email is a very popular way to stay connected with your customer base. You can let them know about special events, discount sales or just company news.
Using automation tools you can even send reminder emails to customers who loaded an item into the shopping cart of your website without completing the purchase. Below you’ll find some of our favorite tools to get you started with email marketing.
Not sure if email marketing is right for your business? Here are some email facts:
– 72% of consumers prefer email as a communication method from businesses.
– 49% of consumers want to receive emails from the favorite brands each week.
– 21% of emails from companies are opened within the first hour. That’s a FAST way to reach customers.
Email Marketing Tools
Email is a quick and effective way to stay in touch with your customer base. These tools can all help you build quality email marketing campaigns, automate your email marketing and build your database of email addresses. One thing to note: Many of these companies offer similar services and fairly competitive prices, or even free versions. It all comes down to finding a service that is easy for you to use, has the right templates for building attractive emails and offers the reporting you need. Since many offer free versions or free trials, we highly recommend trying a free trial before paying for any email marketing service.
*Disclosure: We will only recommend products we have used or would use ourselves. This page may contain affiliate links that could provide us a small commission. Read full disclaimer here.
GetResponse is a powerful email marketing software that offers professional email templates, easy design tools for building your campaigns and a variety of other services to automate your marketing efforts. These include landing pages, autoresponders, a website builder and more. They have a basic free plan as well as affordable paid plans that unlock more features.
Another easy to use email marketing tool is Moosend. Their drag and drop editor makes it easy to build email newsletters. Give their free version a test run to see if it suits your needs. If you like their platform they have very affordable plans based on the size of your list of email subscribers.
Mailchimp is a very popular email marketing tool for businesses. You can create attractive emails using their prebuilt templates, automate your email marketing efforts and create landing pages for people to see when they click links in your email. They even have some website building tools available. If your email list isn’t too big they even have an excellent free version.
If you’re in the ecommerce world and use your website or a platform like Shopify to sell goods online you may benefit from Omnisend. They have features tailored for online retailers that allow you to build emails based on your product list. Their free version has some basic tools and gives you a chance to try it out before paying money.
Sender offers a free email marketing plan for businesses with less than 2,500 subscribers. If this is you, give their free plan a try and see what you think. If you like their platform their paid versions have more bells and whistles, depending on your needs.
Hubspot offers a variety of digital marketing tools so you’ll find them mentioned on multiple pages of this website. One advantage of using a service like theirs is that you can run email campaigns, keep track of your customers, run social media campaigns and even improve your SEO (search engine optimization) from one central place.
Constant Contact is one of oldest companies in the email marketing field, having been founded in 1995. You’ll find many easy to use tools and templates with Constant Contact but they do not offer a free version at this time. They do however have a free trial which you can use to give them a test drive.